Premium European Oak – 100% of materials are sustainably sourced from European forests and PEFC-certified for strength and consistency.
Mixed or Unknown Wood Sources – Inconsistent quality, weaker species, and questionable sustainability practices.
Marine Birch Core – Flexible, memory-based core that resists bowing, cupping, and cracking — engineered for stability under pressure.
Weaker Core Material – Poplar, eucalyptus, or composite fillers prone to swelling, delamination, and early failure.
Superior Manufacturing Process – X-ray technology verifies glue coverage and adhesion between layers multiple times during production.
Basic Manufacturing Standards – Limited inspection processes, leaving air pockets and weak adhesion undetected.
Proprietary HP Titanium Finish – The entire wear layer is treated for lasting durability and commercial-grade scratch resistance.
Surface-Only Coating – Standard aluminum oxide or urethane finishes sit only on the surface. Once scratched through, protection is gone — leading to refinishing or replacement.
Engineered for Design Freedom – True 3-layer construction allows extreme widths up to 36” and lengths up to 38’, without risk of failure.
Restricted Sizes – Narrow boards, often less than 12” wide, with limited design potential.
Extended Lengths — Boards reach up to 15’ as standard, with specialty projects extending as far as 39’ for seamless design impact.
Short Lengths – Most boards stop at 6–7’, with random short pieces creating more seams in the floor.
Direct Manufacturer Oversight — Every step controlled by Haute Plank — no resellers, no middlemen, and complete accountability.
Reseller Distribution – Products pass through multiple hands, reducing accountability and increasing cost for inferior quality.
Endless Customization — Virtually unlimited options in color, grade, width, thickness, and finish to suit any project vision.
Limited Options – Fixed SKUs with little flexibility in color, grade, or sizing choices.
COLLECTIONS
Each Haute Plank Collection is built from the ground up with one goal: superior quality at every level. We start with a marine birch base for unmatched stability, add a carefully selected marine birch core, and finish with our HP Titanium coating for lasting protection. Advanced glue adhesion, SmartPlank monitoring, and X-ray inspection guarantee every plank meets our highest standards…backed by our 25 year surface finish, 15 year structural guarantee.
This is hardwood engineered for real life—built to perform, built to last.
We work with design professionals, homeowners, and builders alike. If you’re exploring design options or finalizing selections, our team is here to support your process.
Fill out the form, and we’ll follow up to coordinate complimentary sample delivery and help align your vision with the right materials.
