BRAND LEGACY
THE HAUTE PLANK STORY
From inspiration to execution, crafted for living beautifully.
Haute Plank started as a response to a problem: too many floors failed because brands cut corners. After two decades selling flooring, founder Jennifer Alvarez was done watching clients’ investments go to waste. She built Haute Plank to raise the standard—using only the best materials, a marine birch core, X-ray inspection, and the exclusive HP Titanium finish.
No shortcuts. No substitutes.
Always looking for the next innovation, Jennifer built a collection designed to last, perform, and set a new bar for luxury hardwood.
No shortcuts. No substitutes.
Always looking for the next innovation, Jennifer built a collection designed to last, perform, and set a new bar for luxury hardwood.
MEET JENNIFER
At the heart of Haute Plank is founder Jennifer Alvarez—a leader who combines technical expertise, a sharp design eye, and a relentless commitment to quality. Jennifer’s path spans from hands-on project management to the world of luxury flooring, where her drive for originality and integrity shapes every collection.
Every Haute Plank floor reflects her vision: original design, sustainable sourcing, and a belief that great floors never require compromise. Jennifer is hands-on at every stage, from sourcing to engineering to personally guiding clients through the process, ensuring each project lives up to the Haute Plank standard.
“I wanted to create a line where elegance meets the art of nature.”
Every Haute Plank floor reflects her vision: original design, sustainable sourcing, and a belief that great floors never require compromise. Jennifer is hands-on at every stage, from sourcing to engineering to personally guiding clients through the process, ensuring each project lives up to the Haute Plank standard.
“I wanted to create a line where elegance meets the art of nature.”
CORE VALUES
Our process reflects what we value most: quality, collaboration, and care.
Sustainability
PEFC-certified, responsibly sourced. Always engineered for longevity.
Commitment to service
Collaboration over shortcuts. Tradition, with an edge of innovation.
superior materials
Quality you can feel. Dependable strength. Products you can trust.
COLLECTIONS
Each Haute Plank Collection is built from the ground up with one goal: superior quality at every level. We start with a marine birch base for unmatched stability, add a carefully selected wood core, and finish with our HP Titanium coating for lasting protection. Advanced glue adhesion, SmartPlank monitoring, and X-ray inspection guarantee every plank meets our highest standards.
This is hardwood engineered for real life—built to perform, built to last.
THE HAUTE PLANK DIFFERENCE
authentically European-made, delivered with uncompromising quality
from sourcing to installation.
from sourcing to installation.
SUPERIOR MATERIALS
Marine birch core and European oak, sourced exclusively from certified forests, create unmatched strength and natural beauty.
TRUE EUROPEAN BUILD
Every board is engineered, finished, and boxed in Europe. Never relabeled or pieced together from non-European sources.
CUTTING-EDGE MANUFACTURING
Our advanced process and strict controls deliver consistent results with virtually zero defects,
job after job.
job after job.
SMARTPLANK TECHNOLOGY
Every hardwood flooring order includes an enbedded device to track moisture and humidity levels for peace of mind, even after install.
CUSTOM FINISHES, DIRECT PRICING
Choose from a wide range of colors, grades, patterns, and textures. No middleman markups—Haute Plank is the manufacturer. Every floor comes backed by our 25-year warranty.
CUSTOMER-FIRST MENTALITY
Clear updates at every stage, open communication, and complimentary storage until you’re
ready for delivery.
ready for delivery.
